Azam
Media Ltd. part of the Tanzanian industrial house, Bakhresa Group, this week
announced that it is in the final stages of preparations to launch AzamTV into
Sub-Saharan Africa, starting in East Africa, from its base Tanzania.
Azam
Media will use the 108MHz capacity connected to Eutelsat’s 7A satellite for its
broadcasting that will support more than 55 African and international channels
for a monthly subscription of $ 8.00.
“The
arrival of AzamTV as a trans-continental pay-TV platform finally marks the
availability of affordable and high-quality digital channels for viewers in
Tanzania and way beyond,” Rhys Torrington, Chief Executive Officer (CEO) of
Azam Media said.
“With
the footprint and the services provided by Eutelsat we benefit from a solid
platform and unrivalled DTH experiences that will help transform into reality
our vision of delivering exceptional entertainment at a great price into
ordinary TV homes across the region,” he said.
AzamTV
will be compressed in MPEG4 and uplinked by Eutelsat to the EUTELSAT 7A
satellite from its Cagliari teleport in Sardinia. In addition to capacity and
uplink services, Eutelsat has developed a training programme for installers
called ‘Satelite’ to ensure that subscribers to AzamTV receive the best service
for the installation of their DTH equipment.
Over
the last two weeks of October the ‘Satellite’ team successfully trained over
500 installers from across Tanzania.
“We
are delighted to forge this new relationship with a leading Tanzanian company
poised to accelerate East Africa’s transition to digital and offer viewers the
dual benefits of increased choice and exceptional signal quality. The African
footprint and power of Eutelsat 7A combined with our knowledge of building
audience reach and installer training will support this exciting new venture in
Africa’s dynamic broadcasting market,” Jean-François Leprince-Ringuet,
Eutelsat’s chief commercial officer said.
The
platform will include three home-grown channels, Azam One, Azam Two and Sinema
Zetu (films in Kiswahili). It will also broadcast live and recorded Tanzania
Premier League matches and carries the top free-to-air channels in each of the
countries it covers.
From
its target home market in Tanzania, the platform will be commercialised rapidly
across East Africa before being extended across sub-Saharan Africa.
SOURCE:CORPORATE
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